XMLThere is no technology more important to content management than XML and its large family of related protocols. XML promises to deliver structured authoring and an easy way to reuse pieces of the structured content. It also promises to repurpose that content for presentation in a wide range of publishing formats, not to mention in all the world's languages. An Adobe executive in 1996 said, "The XML standard will make searching, reusing, and exchanging electronic content much easier, enabling businesses to implement more efficient electronic commerce, content management, and mission-critical publishing solutions." The CEO of Arbortext said, "Arbortext strongly believes in XML's potential as the standard for structured information delivery over the Web." CNET's director of software engineering said, "CNET is extremely excited about the potential of XML both as a single format for publishing and as an extensible language for the aggregation and exchange of content."
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