SGML

Standard Generalized Markup Language (SGML) was the forerunner of eXtensible Markup Language (XML), a compromise between HTML and SGML.

"There is no point in storing anything unless you can find it again, in its most useful component elements, ready to be repurposed. There is a danger in allowing your most valuable asset—the 90% of your information that is in documents—to be locked away in proprietary, unmanaged, unmanageable electronic formats. Luckily, SGML provides an internationally standardized, vendor-supported, multipurpose, independent way of doing business. If you aren't using it today, you will be next year." Yuri Rubinsky, 1996?

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